Many people worry about disasters affecting their businesses. That’s normal. It’s also why business have insurance and disaster recovery plans. But even the most prepared businesses probably lack plans for dealing with digital disasters.
That’s a bit surprising because digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be every bit as damaging to your bottom line and business vitality as any physical disaster. It’s even more surprising when you consider how many businesses, especially startups, live online now. For many small and new businesses, a bad online presence, or a digital disaster, won’t just be a setback, it will be fatal.