Most business consultants understand that online reputation management is not a maybe, it’s a must. It’s a fact that online reviews have the power to increase your revenue. In this article, I’ll show you just how valuable reviews are for you regardless of your industry.
1. Building Confidence in Your Brand
Because you run a small business, it’s likely that your brand is not as well known as larger brands such as Walmart or Subway. It really comes down to expectations; people already know what they can expect from Walmart or from Subway without reading online reviews. But when people do not know what to expect, they need to build confidence before parting with their hard-earned cash. Exposing potential customers to consistent online reviews that demonstrate your company is devoted to providing an amazing experience is a good way of building that confidence.