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Media Leaders Team
This blog post is an excerpt from our Digital Growth Summit event in Los Angeles.Here are the digital marketing experts who contributed to this blog:
Images, infographics and video capture the attention of media outlets and make their job easier.
Don’t just blast a release far and wide and see what sticks. If you know the audience and reporters you need to reach, target your efforts there.
Just because you have something to pitch or sell doesn’t make it newsworthy, but if your message is creative and elicits some kind of emotional response, you’ll be more successful.
Incorporate multimedia in your digital PR
Know your audience
Be creative in your messaging
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