If you have been in business a few years you understand the importance of customer satisfaction. You also understand the value of reviews, particularly online reviews. You have probably seen restaurants offering free drinks/desserts once you show them a review. You have probably seen displays that offer 10% discounts if they write a review in the lobbies of doctors’ offices. You have also probably been offered movie tickets and other small things to share your experience online.
If you are crazy about customer satisfaction than this principle will be easy for you to adopt.